Apple goes green with new aluminium MacBooks

Apple unveiled it’s new campaign to promote it’s new line of laptop computers. They call it the greenest notebook Apple has ever created. They have also released their Environmental Report for 2008 which outlines and gives environmental information about their products and facilities.

Some highlights about the new line of MacBooks and MacBook Pro laptops (information provided by Apple).

  • Arsenic-free glass
  • Mercury-free LED-backlit display
  • Brominated flame retardant-free internal components
  • PVC-free internal cables
  • Highly recyclable aluminum and glass enclosure
  • Up to 41 percent smaller packaging

Apple has taken a lot of heat over it’s environmental practices in the past. A couple of years ago they pledged to remove PVC and brominated flame retardants (BFRs) from all of their products by the end of 2008. CEO Steve Jobs says that they are on track to meet their goals.

It’s pretty cool when a company that has as much attention and mindshare as Apple makes these claims and then meets the goals they’ve laid out. This, along with many other reasons, is why our household is committed to buying Apple products.

  • Mollie

    As my step-mom Amy said earlier today, “You drank the kool aid.” To this I reply, “happily”.

  • http://www.stewartdesign.com Amy Stewart

    Actually, Apple is NOT as green as their delicious, refreshing marketing would lull you into believing. They fall behind Sony, Toshiba, Dell, Acer, HP and Panasonic in environmentally friendly practices according to the latest 2008 Greenpeace Guide to Greener Electronics, scoring 4.1 on a scale of 10:
    http://www.greenerdesign.com/resources/resource/greenpeace-guide-greener-electronics-9.

    However, they have done an excellent job of playing the Green card through their marketing, and despite the facts, are perceived as the #1 most environmentally friendly computer manufacturer, especially among the young: http://www.brighthub.com/environment/green-computing/articles/11475.aspx.

    Now, I applaud any efforts to “go green” and I do think that Apple is, at the very least, doing a great thing by making people think about these things when purchasing a computer. And they raise a lot more environmental awareness than any of the other manufacturers who don’t have such excellent marketing departments.

    Marketing is ALWAYS kool-aid. And Apple has always exaggerated the truth for dramatic effect. You may like their products — I do too — but you shouldn’t believe everything they tell you. They are a business, like other businesses, committed above everything else to turning a profit.

    The main difference between Apple and other computer manufacturers is 1) a better usability department, and 2) a better marketing department. That’s about it.

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