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	<title>Comments on: Apple goes green with new aluminium MacBooks</title>
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	<link>http://one-change.com/2008/11/apple-goes-green-with-new-ad-campaign-for-new-aluminium-macbook/</link>
	<description>making one change at a time</description>
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		<title>By: Stewart Design Doodles &#187; Blog Archive &#187; HP thinks outside the box</title>
		<link>http://one-change.com/2008/11/apple-goes-green-with-new-ad-campaign-for-new-aluminium-macbook/comment-page-1/#comment-73044</link>
		<dc:creator>Stewart Design Doodles &#187; Blog Archive &#187; HP thinks outside the box</dc:creator>
		<pubDate>Sat, 13 Dec 2008 22:35:01 +0000</pubDate>
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		<description>[...] also just learned, after reading and researching my son-in-law&#8217;s post about Apple&#8217;s eco-friendly efforts, that HP actually beats Apple on their environmental [...]</description>
		<content:encoded><![CDATA[<p>[...] also just learned, after reading and researching my son-in-law&#8217;s post about Apple&#8217;s eco-friendly efforts, that HP actually beats Apple on their environmental [...]</p>
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		<title>By: Amy Stewart</title>
		<link>http://one-change.com/2008/11/apple-goes-green-with-new-ad-campaign-for-new-aluminium-macbook/comment-page-1/#comment-73043</link>
		<dc:creator>Amy Stewart</dc:creator>
		<pubDate>Sat, 13 Dec 2008 21:51:57 +0000</pubDate>
		<guid isPermaLink="false">http://one-change.com/blog/?p=268#comment-73043</guid>
		<description>Actually, Apple is NOT as green as their delicious, refreshing marketing would lull you into believing. They fall behind Sony, Toshiba, Dell, Acer, HP and Panasonic in environmentally friendly practices according to the latest 2008 Greenpeace Guide to Greener Electronics, scoring 4.1 on a scale of 10:
http://www.greenerdesign.com/resources/resource/greenpeace-guide-greener-electronics-9. 

However, they have done an excellent job of playing the Green card through their marketing, and despite the facts, are perceived as the #1 most environmentally friendly computer manufacturer, especially among the young: http://www.brighthub.com/environment/green-computing/articles/11475.aspx.

Now, I applaud any efforts to &quot;go green&quot; and I do think that Apple is, at the very least, doing a great thing by making people think about these things when purchasing a computer. And they raise a lot more environmental awareness than any of the other manufacturers who don&#039;t have such excellent marketing departments.

Marketing is ALWAYS kool-aid. And Apple has always exaggerated the truth for dramatic effect. You may like their products -- I do too -- but you shouldn&#039;t believe everything they tell you. They are a business, like other businesses, committed above everything else to turning a profit. 

The main difference between Apple and other computer manufacturers is 1) a better usability department, and 2) a better marketing department. That&#039;s about it.</description>
		<content:encoded><![CDATA[<p>Actually, Apple is NOT as green as their delicious, refreshing marketing would lull you into believing. They fall behind Sony, Toshiba, Dell, Acer, HP and Panasonic in environmentally friendly practices according to the latest 2008 Greenpeace Guide to Greener Electronics, scoring 4.1 on a scale of 10:<br />
<a href="http://www.greenerdesign.com/resources/resource/greenpeace-guide-greener-electronics-9" rel="nofollow">http://www.greenerdesign.com/resources/resource/greenpeace-guide-greener-electronics-9</a>. </p>
<p>However, they have done an excellent job of playing the Green card through their marketing, and despite the facts, are perceived as the #1 most environmentally friendly computer manufacturer, especially among the young: <a href="http://www.brighthub.com/environment/green-computing/articles/11475.aspx" rel="nofollow">http://www.brighthub.com/environment/green-computing/articles/11475.aspx</a>.</p>
<p>Now, I applaud any efforts to &#8220;go green&#8221; and I do think that Apple is, at the very least, doing a great thing by making people think about these things when purchasing a computer. And they raise a lot more environmental awareness than any of the other manufacturers who don&#8217;t have such excellent marketing departments.</p>
<p>Marketing is ALWAYS kool-aid. And Apple has always exaggerated the truth for dramatic effect. You may like their products &#8212; I do too &#8212; but you shouldn&#8217;t believe everything they tell you. They are a business, like other businesses, committed above everything else to turning a profit. </p>
<p>The main difference between Apple and other computer manufacturers is 1) a better usability department, and 2) a better marketing department. That&#8217;s about it.</p>
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		<title>By: Mollie</title>
		<link>http://one-change.com/2008/11/apple-goes-green-with-new-ad-campaign-for-new-aluminium-macbook/comment-page-1/#comment-73018</link>
		<dc:creator>Mollie</dc:creator>
		<pubDate>Tue, 25 Nov 2008 08:53:10 +0000</pubDate>
		<guid isPermaLink="false">http://one-change.com/blog/?p=268#comment-73018</guid>
		<description>As my step-mom Amy said earlier today, &quot;You drank the kool aid.&quot;  To this I reply, &quot;happily&quot;.</description>
		<content:encoded><![CDATA[<p>As my step-mom Amy said earlier today, &#8220;You drank the kool aid.&#8221;  To this I reply, &#8220;happily&#8221;.</p>
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