A few online articles
March 1st, 2007 by Mollie
New Belgium Brewing Company is starting a national ad campaign and getting attention for their sustainable company practices. As part of the ad campaign New Belgium has created FollowYourFolly.com and “is devoted to the whimsical side of sustainable living”. Before entering each of the company’s sites there is a message saying that like their beer, their sites are also only to be legally enjoyed by those 21 and over.
Yahoo has launched an Cannes Advertising Festival.
Make an online ad that inspires people to get off their butts and improve the planet. Create an ad for the cause that’s close to your heart. Maybe it’s about hybrid cars, energy-efficient light bulbs, or recycling.
Tell all your friends about it and invite them to give your work a “love it” rating. Our panel of creative judges will take into consideration entries with high “love it” votes when selecting the final winners. Magnifique!
Gap’s RED campaign has received a negative backlash and it has taken a cohesive form in BuyLessCrap.org.
Created by words pictures ideas (WPI) and Romantic Static, Buy (LESS) provides a more meaningful option for would-be donors to causes; instead of buying products like Gap clothing and iPods, since just a small percentage goes to causes, GIVE MORE - as in, donate directly - Buy (LESS) urges.
