Dove ads: Campaign for Real Beauty
February 22nd, 2008 by Mollie
I have always struggled to like, let alone love, the way I look. This is not something that is unusual for women in our culture, but it never makes it any less sad. I actually only think that the wide spread problem of this only makes it more sad. One of the sad things for me is that when I am in my core and not surrounded by negative thoughts I like the way I look a lot. I am proud of the curves on my frame and happy with the face I have. I am able to embrace the wrinkle that runs across my forehead and realize that it is a physical expression of my personal history. There is a strong pull inside of me to have my nieces, sisters, moms, girlfriends and all women in general appreciate, care-for, and love their bodies. It makes me really angry that these women get told all the time that their bodies are not good enough and that they need to make unnatural changes to their bodies to make them beautiful.
I don’t buy Dove products (they are not environmentally friendly and largely unnecessary) and I hate being marketed to. However, marketing is not going anywhere anytime soon and I feel that Dove is doing something positive with their marketing. They are reminding women of all ages that it is OK to love your body and that is something to be celebrated. Take a look at some of their videos below. Women it is time to stand up and embrace your bodies whatever their shape.