Apple unveiled it’s new campaign to promote it’s new line of laptop computers. They call it the greenest notebook Apple has ever created. They have also released their Environmental Report for 2008 which outlines and gives environmental information about their products and facilities.
Some highlights about the new line of MacBooks and MacBook Pro laptops (information provided by Apple).
- Arsenic-free glass
- Mercury-free LED-backlit display
- Brominated flame retardant-free internal components
- PVC-free internal cables
- Highly recyclable aluminum and glass enclosure
- Up to 41 percent smaller packaging
Apple has taken a lot of heat over it’s environmental practices in the past. A couple of years ago they pledged to remove PVC and brominated flame retardants (BFRs) from all of their products by the end of 2008. CEO Steve Jobs says that they are on track to meet their goals.
It’s pretty cool when a company that has as much attention and mindshare as Apple makes these claims and then meets the goals they’ve laid out. This, along with many other reasons, is why our household is committed to buying Apple products.